Inside the Steve Jobs Theater in Cupertino, Calif., during a meeting with Apple in advance of the launch of the iPhone 11.
Approach
Alone in the Steve Jobs Theater, watching the lines of the architecture, and waiting for just the right moment when the light from above echos the design of the stark white space.
Results
The theater is a sweeping rendition of Apple's famously minimalistic aesthetic and sleek design principles, represented on a grand scale in the theater's architecture and the way it rests peacefully with the light.
