The student identified a company from a specific industry, name the company, and create a 2-color logo and identity system for it. The brand is then applied two-dimensional and three-dimensional deliverables of small, medium, and large sizes. Students were to consider how clearly their icon will scale, how color will be incorporated, and the potential for adaptation when deciding their translation.

Here, the logo for a personal security company is applied to a business card, large retail signage, and a physical object (mobile device ‘mace case’).