Create a promotional beverage relating to the winter holidays.
Approach
NiCo was influenced by the stark contrast between naughty and nice, and the natural elements found in nature during the winter season.
Results
A kit that includes two liqueurs; naughty's flavor profile is made up of rosemary and anise, while nice is a blend of white cranberry and mint.
When opening the kit, the receiver is encouraged to indulge in either one, or both, liqueurs depending on whether they've been naughty or nice this year.
