White & Case hosts a biennial conference, inviting partners from all of the global offices to celebrate the Firm’s success and growth. The Firm provides this private, highly upscale client event to demonstrate the Firm’s global footprint.
This year’s event at the Tate Britain in London was a unique opportunity for clients to preview a new Baroque exhibition, which was not yet open to the public. Our objective was to convey the exclusivity of the event through the invitation and entice the receiver to attend. For a clean, contemporary approach with Baroque finishes, a unique letterform was created to balance our corporate font with intricate and ornate flourishes. The artwork printed black on a gold paper with gold-painted edges for a dramatic sense of grandeur.
The feedback from clients was that the event demonstrated the power of White & Case. Clients traveled from throughout the UK, the Nordics, the Middle East and Africa to attend the event.