The assignment was to create a visual identity for a industrial Water Pumping Technology based company

Tritech approached us to help them expand into new market areas. Part of our strategy was to update their visual identity as this would be key in strengthening the brand to move forward. The client was reluctant to change as their was a strong sentimental attachment to the old logo but agreed in the end that change was necessary.

The client was pleased with the result as it recaptured the spirit of the old logo in the refresh. The 3 droplet elements are key as it represented the company industry and it's 3 core values: design, build and apply. The overall result is a visual identity that has strength, energy and purpose to it.