<The Farm on Big Picture Branding> The Farm on Big Picture is a startup farm of a young painter in a rural area. As a health brand, the farm directly cultivates and sells eco-friendly and organic vegetables.
The brand identity was designed in the way of setting the front view of the farm as a motif. It tried to express sincerity and eco-friendliness of the brand by matching the picturesque landscape in the outline of a vinyl greenhouse. With the motif of fresh vegetables and lives, the letters were designed to give soft and strong feelings. When its promotional materials and packages were made, eco-friendliness was taken into account, and therefore, plastic materials were excluded and soybean oil printing was applied.
By expanding the brand to the 6th industry and deploying storytelling of communication with the public, it grew to a Glocal brand.