The brand identity was designed in the way of setting the front view of the farm as a motif. It tried to express sincerity and eco-friendliness of the brand by matching the picturesque landscape in the outline of a vinyl greenhouse. With the motif of fresh vegetables and lives, the letters were designed to give soft and strong feelings. When its promotional materials and packages were made, eco-friendliness was taken into account, and therefore, plastic materials were excluded and soybean oil printing was applied.
