
- Award
- Honorable Mention
- Design Firm
- BRAND DIRECTORS
- Client
- The farm on big picture
- Designer
- Gyungsub Oh, Bomi Kim, Garam Lee, Jihye Son, Dasom Jung, Sewoon Moon, Jinsoo Jeon
- Category
- Branding
- Country
- South Korea
- Award
- Honorable Mention
- Design Firm
- BRAND DIRECTORS
- Client
- The farm on big picture
- Designer
- Gyungsub Oh, Bomi Kim, Garam Lee, Jihye Son, Dasom Jung, Sewoon Moon, Jinsoo Jeon
- Category
- Branding
- Country
- South Korea
- Title
- The farm on big picture
- Main Contributor
- BRAND DIRECTORS
Assignment
<The Farm on Big Picture Branding>
The Farm on Big Picture is a startup farm of a young painter in a rural area. As a health brand, the farm directly cultivates and sells eco-friendly and organic vegetables.
Approach
The brand identity was designed in the way of setting the front view of the farm as a motif. It tried to express sincerity and eco-friendliness of the brand by matching the picturesque landscape in the outline of a vinyl greenhouse. With the motif of fresh vegetables and lives, the letters were designed to give soft and strong feelings. When its promotional materials and packages were made, eco-friendliness was taken into account, and therefore, plastic materials were excluded and soybean oil printing was applied.
Results
By expanding the brand to the 6th industry and deploying storytelling of communication with the public, it grew to a Glocal brand.
Contact Information
- Company Name
- BRAND DIRECTORS
- Phone
- +82-2-512-6538
- satangjeon@naver.com
- Website
- www.branddirectors.co.kr
- Address
- D3304, 100, Jeongjail-ro, Bundang-gu, Seongnam-si, Gyeonggi-do
D3304
Seongnam-si, Gyeonggi-do,. Korea
13562 KR