Embracing new challenge within the company to brand identityis the good way to change the persepctive of people. Caterpillar will collaborate with NASA company to develop their technological advantages. People will no longer think Caterpillar is an old style company. Also, Caterpillar and NASA already started to collaborate together about a decade ago. NASA and Caterpillar hold great value for the customers on Earth and pioneers in future planetary explorations.
Redesign their visual system posters and an annual report to emphasize the new mission statement which is to develop their technological advantages.