MSK News MSK Kids Special Issue

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Award: Honorable Mention

Design Firm: Memorial Sloan Kettering

Client: Memorial Sloan Kettering

Designer: Kristin Glick

Category: Print; Editorial

Country: United States of America

Award: Honorable Mention

Design Firm: Memorial Sloan Kettering

Client: Memorial Sloan Kettering

Designer: Kristin Glick

Category: Print; Editorial

Country: United States of America

Title: MSK News MSK Kids Special Issue

Creative Director: Randi Press

Art Director: Kristin Glick

Vice President: Ami Schmitz

Managing Editor: Andrew Roth

Main Contributor: Randi Press

Assignment

Design a special edition of MSK News – Memorial Sloan Kettering Cancer Center’s flagship publication – devoted to MSK Kids, our exceptional pediatric cancer care and research programs.

Approach

The MSK in-house editorial and design teams developed compelling stories and personal imagery to introduce readers to MSK Kids. Bold, eye catching design served as the thread that brought the magazine to life. The magazine also featured a unique illustrated center spread — “MSK Kids A to Z” – to help both pediatric patients and their families feel supported and comforted.

Results

The special edition of MSK News brought readers inside MSK Kids, introducing them to some of the special people and stories who help make the program unique.