As a designer at Doğuş Media Group Art Department, I was asked to design a logo for a TV show "Paha Biçilemez İstanbul" (Priceless İstanbul). In this program, historian and professional travel guide Saffet Emre Tonguç gives information about the must-see places in istanbul. We needed an aesthetic logo on packshot of the opening title and also legible as a corner logo near lower third.

The character of a city is shaped by the stories and the personalities of the people living in it. It generates a dynamic diversity, within which common values create unity. Istanbul is where continents collide so the city embraces both European and Middle Eastern cultures. To emphasise the city’s Byzantine and Ottoman Empire features, serif and script typefaces were combined. The exaggeration of curves and mixing of uppercase and lowercase letters depicts the city’s orientalist and cosmopolite structure. Famous seagulls on Istanbul bosphorus were added for animation on opening title and corner logo.

The unique and compelling structure positioned the logo well on TV