Change the perception of how Califia Farms'almond milk is perceived.That was the assignment. Because almond milk isn't just a health food product for vegans, vegetarians, and those who are lactose intolerant. Almond milk has crossed over from health food product to taste good product.
Approach
Create a series of print ads animations that answer the question everyone wants to know about almond milk. How do you milk an almond? The ads tell the story of how almonds are milked from the perspective of different people — a 16 year-old, a badminton enthusiast, and a dad.
Results
Curiosity and interest. People that weren't interested in almond milk before are now curious and willing to try it.
