As an official sponsor of the FIFA 2014 World Cup, Hyundai created a brand campaign that celebrated fan passion. We were tasked with capturing the attention of our audience by creating communications that showcase the many ways fans behave and express their unflinching love for the World Cup.

We created two commercials that defined the #BecauseFutbol story. This one celebrates the result of being a passionate soccer fan.

Following the airing of Boom, #BecauseFutbol had 2.4 million engagements on Twitter causing 1130% brand lift for Hyundai. #BecauseFutbol was the 2nd most-used hashtag during the World Cup. Brand recognition for Hyundai increased by 304%, and Hyundai was 1st in all hashtag mentions among automotive brands during the World Cup.