2014's effort celebrates the 40th anniversary of SIFF. The brief from SIFF was to have a campaign that conveyed the positive, joyful, celebratory moments that the milestone represents, which was translated into the high-octane energy and color palette of this year’s key art and campaign.
The campaign, dubbed “Cinescape”, encompasses the idea that SIFF films are an escape from reality, transporting audiences to other worlds and introducing them to new ideas. The cornerstone of the campaign is a promo that takes place at “SIFForty Laboratories” where futuristic scientists transport willing subjects into alternate realities inspired by iconic scenes from films that have played at SIFF over the years. Through these otherworldly experiments, subjects have out of body experiences that allow them to live out vignettes ranging from “La Vie en Rose” to “The Rocky Horror Picture Show” and much more. The concept also carries through to bumpers produced to screen during the festival.
“SIFF is fortunate to have the opportunity to work with two world-class creative teams based here in Seattle. WONGDOODY has been leading our campaign efforts for the past 10 Festivals. For our 11th Festival collaboration, they have once again surpassed themselves with a perfect campaign to celebrate our anniversary. It has been pure pleasure to work with World Famous. I can't imagine anyone else to conspire with to create the most insanely awesome and original trailer to capture the essence of SIFF's cinema impact over the last 40 years. The combination of working with these two creative forces is absolute perfection," said Carl Spence, SIFF Artistic Director.