The project was to create a series of posters to commemorate the annual meeting of a group of entrepreneurs that meet once a year in different cities. This group has been holding this annual meeting for more than 30 years. The original group started with 5 members and has grown in numbers over the years. The group adopted the name "Big 5" and all members see themselves as part of a unique club and brotherhood.
The approach for the poster series was to create images that were visually graphic, commemorated the location and were iconic to the shared friendship of the members. A "5" logo was designed for the posters and used on apparel.
Powerful Oversized Posters - 60"x 42". Simple and complex graphically. The client was very excited about the Posters and used them for display and the meetings and as a take away for each of the members.