Monroe Carell Jr. Children's Hospital at Vanderbilt
Art Director
Sharon Harms
Category
Print
Healthcare
Country
United States of America
Award
Silver
Agency
Lewis Communications | Nashville
Client
Monroe Carell Jr. Children's Hospital at Vanderbilt
Art Director
Sharon Harms
Category
Print
Healthcare
Country
United States of America
Title
You'll do anything for your child. Print campaign
Photographer
David Johnson
Creative Director
Robert Froedge
Copywriter
Laura Powers
Associate Creative Director
Laura Powers
Sharon Harms
Assignment
As part of an awareness campaign for Monroe Carell Jr. Children's Hospital at Vanderbilt, we were tasked with creating print ads that communicate the hospital's complete dedication to children.
Approach
Show the lengths parents will go for their child with one simple visual as a way to reinforce our message about dedication in a very relatable way.
Results
MCJCHV continues to enjoy high preference scores among parents in the Nashville market.
