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Lingua Simplex is a language development solution. The assignment is to create for all ages an education game with a highly visible and attractive packaging design concept, against traditional conventional teaching materials.
Simple learning, that is the approach, by playful and interactive language learning. And that is exactly the challenge, to develop an excellent educational language game.
Each game represents by a stereotyped character with a typical cultural and geographical origin, so that each game personifies a character for the learning language inside. Transforming expressions by pushing upwards and the other downwards the slip lid. The mouths of each games must become longer or shorter. The text cards have to be read out loud to all other players, which the game looks like. Clio Award 2014, Art Directors Club 2014, Pentawards 2014