The goal of the project is to create a packaging system for any existing product of your choice. The designer must also physically construct the packaging. In addition, all imagery must be original and consist of the following style: illustration, photography, and typography.
For this project I designed a packaging system for a series of bottles sake. I wanted to mix the subcultures of Japan with the staple that is the Japanese alcoholic drink of choice. Japan is known for its distinct methods of design. Which include (but are not limited to), bright colors, mixed languages, custom typography, gradients, circular shapes, “cute culture”, and information-dense design.
"Seal Sake" consists of the three original mascots. The first mascot Sayuri, is a cute pink seal that steals your sake when no one is looking. The second mascot Fuji, is a lazy blue seal that likes to relax. in a Masu, a traditional wooden sake cup. The third mascot Haru, is an energetic green seal that likes to play and splash in a Sakazuki cup.
Netsuke are miniature sculptures originating from 17th century Japan. I made a netsuke of each mascot, and attached them to the bottle caps of each sake bottle. Decorating the neck of each bottle is the Japanese art of shibari, Japanese rope tying. It is a hobby that is used in the kink community, and it is a respected form of art all on its own.
"Seal Sake" creates a connection between certain subjects that can make someone feel vulnerable. Being an adult and liking things that are cute can make you vulnerable. Drinking alcohol makes you vulnerable. Topics of sexuality can make you vulnerable. There is a lot of risk in vulnerability, but it is also with that risk of danger that there is a risk of a genuine and positive connection. Connection with a person, with a culture, with an object. A connection you may not have realized you needed in order to feel like you belong.