The proprietors of the Bungalow Bar and Restaurant in Rockaway, New York approached us for an identity rebrand for their business which was devastated by Hurricane Sandy. They wanted to rebrand with a more approachable and authentic design that strengthened their community-based vibe.

The Bungalow branding was inspired by the ocean's tide and sand along Rockaway. It also pulls from classic nautical visual language: simple shapes and bold blocks of color-painted on wood and metal or printed on fabric. The simple, bold letters invoke a comfortable and easy going feeling throughout.

The result of the rebranding helped create a cohesive identity for Bungalow and represent their three core principles: authentic, approachable, and community. We are now continuing to work with Bungalow to implement this design for their 2018 Summer Season.