The goal of this project was to create a letterform mark for a potential sports related brand by combining a letterform and an object.
The process for this mark began by combining an object selected from several wordlists of different categories and matching it with a letterform to produce a concept sketch. After refining, this sketch was digitized and further developed. Once perfecting the mark, any accompanying elements were added, such as text and placement of the brand's name or appropriate color palette.
The project was successful as it had combined the letterform of a "V" with the shape of a football. The brand formed from this mark is Velocity, a company that tracks various American football statistics such as completion percentage, accuracy rate, YAC, etc.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US