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Guitars 4 Vets is a non-profit organization that helps veterans cope with PTSD by teaching them to play guitar. With over 110 chapters in more than 40 states and growing, the organization was looking to update their identity to better reflect their mission and their stature as a national brand.
Our goal was to create a new identity that represented the combination of the two unique aspects of their organization – military service and guitars. In addition, we wanted a mark that the participants would be proud of. Something they could wear like a badge of honor.
The new identity is already the most requested item on the organization’s merchandise page – a key component of their fund-raising efforts. Students want the logo on t-shirts, hats and stickers to show their allegiance and support of the organization.