How could we break through the health and wellness industry to showcase the value of what our company can bring to our clients and our prospective talent in a multichannel, multicustomer environment? We told an engaging story about The Bloc through the use of a “little bloc book” that brings to life the company and everything it can offer to potential partners and potential talent.
Approach
Created as a physical representation of the book motif featured on thebloc.com, the Little Bloc Book highlights The Bloc’s creativity and beautiful design, passion for health, wellness, and disease prevention and awareness.
Results
Since the launch of the campaign, which included both digital and printed assets, new business inquiries have been at an all-time high, and our self-promotion is proactively cited by clients as an exceptional example of strong, beautiful storytelling.
