The assignment was to choose a brand name product, research it, and choose a positioning statement/brief that effectively sold the product. The ad could either be color/black & white, single page or double page.
I selected the brand Swiss Miss Hot Chocolate for my product. As I researched, I found that most customers drink Swiss Miss in the winter, or Christmas time. I pondered how to convey this most effectively, and I decided to go along the route of the Holiday Season.
The song "I'll be home for Christmas" perfectly aligns with the phrase "I'll be home for Swiss Miss", because the customer would be coming home for both. The custom hand-lettered fonts were inspired by Christmas cards, and children's Christmas books.