Provide a new way of illustrating Gatorade's Sports Fuel that could represent each major sport and how integral Gatorade is.
Instead of showing an athlete, I thought it might be more interesting to show a detail element of the sport. In this case, football. Then I recalled the saying, "He put a little juice in that throw". Which made me think, liquid spinning inside the ball. A clear or glass ball could be the way to see it. I contacted a glassblowing friend to help make the ball. Lighting was used to create shape and help backlight for the color of the liquid.