SNAP - Supplemental Nutritional Assistance Program
Professor
Sam Eckersley
School
Portfolio Center
Student
Averil Eagle Brannen
Category
Design
Branding
Country
United States of America
Title
SNAP - Supplemental Nutritional Assistance Program
Assignment
Redesign food stamps.
Approach
One in seven Americans rely on funds from the Supplemental Nutrition Assistance Program - or SNAP - for their weekly grocery needs. Currently the program is confusing, lacking in design and void of human connection.
Results
This rebranding of SNAP focuses on the care and support that the program brings to each household as well as the nutrition it provides to low income families all while presenting it in a way that brings dignity to the consumer.
