The Design Forecast provides an in-depth look ahead: how we will live, work and play in the cities of 2025, and how designers and their clients will respond. Gensler first launched the publication in 2013 to highlight how business, social, and other trends are transforming design. The latest edition speaks to the firm’s core belief in design’s importance as an agent of change.
Led by Gensler’s global sector leaders, supported by the editorial team, practitioners across the firm contributed their expertise and insights to identify global trends and their implications for everyday life in the next decade. This research resulted in the metatrends that make up the forecast section of the publication. They address the most important factors challenging cities and clients in the next decade, as well as the factors impacting live, work, and play specifically.
Section 2 addresses “What’s Trending Now?” across the firm’s 31 practice areas, with illustrations that capture the breadth of the firm’s work and its capacity for impact and innovation. Section 3 is the firm’s Annual Report, given expanded treatment in 2016.
For the first time, the Design Forecast was issued in three languages—Chinese, English, and Spanish. Each version has an online counterpart, designed to be accessible on any smart device. Printed in Canada and China, the total run was 35,000 copies. Its publication occasions events at the office level to review and discuss findings with clients. It is accompanied by a publicity campaign and an added content series pushed out through the firm’s online channels.