Give customers and prospects a tangible sense of what it’s like down at the Maker’s Mark distillery, home of America’s original handcrafted bourbon.
Approach
We created a literally immersive HD 3D experience that allowed players to virtually dip their own bottle of Maker’s in the iconic red wax at the instructions of Maker’s Chairman Emeritus Bill Samuels, Jr.
Results
The game created excitement, laughter and long lines everywhere we’ve brought it as part of our mobile distillery experience.
