We were tasked with creating eye catching imagery to introduce the cleats that would be worn by Under Armour sponsored players at the 2018 Pro Bowl.
As the game was to be played in Orlando, the shoes were shot styled in a dynamic composition with floating oranges and orange crates. Inspiration was taken from the orange inspired cues of the footwear as well. All imagery was shot in camera and composited on a cgi sweep that closely mimicked the original photographic background.
Imagery performed well on Under Armour social channels with high target consumer engagement.