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The goal of this assignment was to create a set of three magazine print ads for the Pablo Designs Pixo LED desk lamp.
For people that work at all times of the day or night, The Pixo Desk Lamp has a fully adjustable stem rotation that allows them to gracefully choreograph the light on their desk. Illustrated through classic contemporary dancers, these ads communicate the aesthetic experience of adjusting a Pixo desk lamp.
These final ads reflect Pablo Designs' selling proposition—creating unique, timeless designs while developing practical solutions down to their essence, form and light.