Drizly is a start-up alcohol delivery app. It delivers booze to your door in under an hour and is targeting the 21-40 year-old crowd. With a lot of competition sprouting up, we needed to find a way to be heard, be different and be remembered. First mover status is huge here and it has to be sticky.

There are lots of hipster cocktail brands out there. Why be another, annoying one? Drizly is the buddy you want to have a beer with. It’s fun (it’s alcohol delivery for christsakes). It’s smart. It doesn’t take itself too seriously. Drizly celebrates the joy of drinking. It’s a cool name. And it kind of sounds like grizzly. Good mnemonic. Let’s ride that bad boy. Let’s poke the bear.

Drizly is now in 11 markets, raised over $5M and is the category leader in online alcohol delivery.