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How do you give a voice to a company that's in the business of speaking for others?
"Do something great. People will talk." This is what we tell our clients. Listen, respond and connect to/with people in ways that reward their time, interest and intelligence. We wanted our own mark to reflect this philosophy (a letter mark LC/creating communication that is a catalyst for dialogue); and our business papers—particularly the business card—to put it into practice.
Clean, simple, strong and confident (even stronger in the context of the full branding system). Reproduces consistently at all sizes, across a variety of media platforms.