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Virgil Abloh and Childish Gambino are collaborating to create a product with “American Building Blocks” in mind. Given their individual brands, create something that would resonate with them.
Our society is much like a tower made up of its building blocks. And our original building blocks that meant well have been replaced by horrible ones like “Culture of Violence, Drug Abuse, Consumerism, etc.”
And the society is about go crashing down given the nature of these blocks.
Keeping in mind the vision of the two brands, the cue, and our vision, we decide to create our own version of Jenga featuring the actual current building blocks of our society.
It demonstrates the inevitable downfall of the society given the current blocks its being built on.