This was originally a magazine design project, but this logo was very strong. The goal was to create a magazine, and a brand along with it, for any topic I wanted.

I decided to create an outdoor lifestyle brand for the explorer and the adventurer. Dawn was created as a brand that targeted outdoor and adventurous customers. I chose the name "Dawn" after the first sight of light in the morning, which reflects a beautiful moment that can be experienced during any outdoor adventure. From a night of camping to a week of backpacking, Dawn is the outdoor brand that covers all and any outdoor news.

This project was a success as it successfully captured the outdoor lifestyle and brought an opportunity for a magazine, merch, and various other deliverables. As a stand-alone logo, Dawn reflects the outdoor personality through the colors and imagery, while acting as a strong badge that can be seen on merchandise, products, and other deliverables.