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To develop the brand story, logo and packaging for a new luxury craft Vodka from North Carolina.
The design captures the early speakeasy days of the small North Carolina town where their distillery is located and harkens back to the cocktail culture of the 20’s where cocktails were king and the center of social life. The symbol of two martini glasses overlapping forms a house in the negative space evoking the name in the symbol.
The brand has just launched and already the reaction by local bars and distributors has been extremely positive.