For over a decade, Hydroponic Research has created plant nutrients that improve the potency of cannabis flowers. Between legalization of cannabis and the launch of its innovative powder nutrient, Hydroponic Research needed to shift from its DYI roots to a stronger brand with professional appeal for the growing industry. This meant creating a new identity, packaging, and website.

The original logo was replaced with a clean, consistent mark to represent the precisely formulated ingredients inside the bottle. With names set in unmistakable, upwardly-oriented type and clear product color coding, the new label system gives growers at-a-glance understanding of which nutrient they’re pulling off the rack. The overhauled website organized the story and shop into a more functional experience, with added capabilities like a product calculator providing the user with a clearer path to checkout.

A strong kit of refined brand elements makes going-to-market with new messages more focused, consistent, and impactful in an increasingly competitive space. With an online user base that’s grown by 121% in the three months after the new brand and site launched, Hydroponic Research is poised to meet the needs of the expanded field of growers.