EDIT. is a school dedicated to the areas of digital design, marketing and creativity. With locations in Lisboa and Porto, they are at the forefront of digital education in Portugal, constantly trying to build bridges between the school, its students and the creative industry. They asked VOLTA to create a new (responsive) identity for the school, using their very recognisable colour scheme (yellow and black), the yellow dot, and a new signature: Disruptive Digital Education.
We based our work in a 4x4 grid, with each square working as a metaphor for the most basic digital element, the pixel. Each EDIT. letter has its own frame: it expands and contracts, interacting with the other frames. The combinations between the frameS sizes and positions (always within the 4x4 grid) are endless and truly respond to EDIT’s request of having a “responsive” identity, that portrays their 100% digital attitude.
This new identity helped the school gather important new attention to its courses and programmes: its digital attitude is finally portrayed in its communication. The timeless look & feel of the logo, its endless combinations and its elasticity, shows EDIT. is constantly looking ahead, adjusting itself to the to the daily changes occurring in the digital world and preparing its students to a bright, competitive and fast-moving future.