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St. Louis’s latest culinary offering is a fiery and rebellious pizza joint. Firecracker Pizza & Beer, located in The Grove neighborhood, it's right at home in an already colorful area. TOKY was asked to creative the brand identity from the ground up.
Inspired by vintage firecracker packaging, the brand is a celebration of lo-fi (maybe even a little lowbrow) American attitude.
To create the most comprehensive brand experience possible, TOKY consulted on everything from the hand-painted mural to the matchbooks and shirts.
Firecracker has won multiple awards: two Gold Addy Awards, two Judge's Picks at AIGA-STL 23, and has been featured in Communication Arts Design Annual.