
- Award
- Gold
- Agency
- Connelly Partners
- Client
- Samsonite
- Art Director
- Jonah Hulbert
- Category
- Product
- Country
- United States of America
- Award
- Gold
- Agency
- Connelly Partners
- Client
- Samsonite
- Art Director
- Jonah Hulbert
- Category
- Product
- Country
- United States of America
- Title
- The Fantastical World of Lightness
- Designer
- Scott Ferguson
- Laura Lyverse
- Christine Sullivan
- Photographer
- Tim Hawley
- Production Company
- Redtree
- Production
- Zero VFX
- Print Producer
- Lynette Basile
- Junior Designer
- Anisah Noer
- Executive Creative Director
- Jonathan Plazonja
- Copywriter
- Sid Murlidhar
- Chief Creative Officer
- Alyssa D'Arienzo Toro
- Account Supervisor
- Elyse Kelly
- Account Manager
- Lauren Madden
- Account Executive
- Renee Rochon
- Account Director
- Dana Wantman
Assignment
Samsonite has always had a heritage of innovation. This campaign was designed to
introduce their lightest and strongest soft-sided luggage yet to the U.S. market.
Approach
We used gymnasts (compact, strong and agile themselves) to highlight the lightness,
strength and effortless movement of the new collection.
Results
The client liked the work so much that they decided to take it global.
Contact Information
- Company Name
- Connelly Partners
- bfrechette@connellypartners.com
- Website
- www.conellypartners.com
- Address
- 46 Waltham Street
Boston, MA
02118 US