
- Agency
- Ultra Creative
- Client
- General Mills
- Designer
- Sarah Howley
- Michael Guite
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Cascadian Farm
- Agency
- Ultra Creative
- Client
- General Mills
- Designer
- Sarah Howley
- Michael Guite
- Category
- Food & Beverage
- Country
- United States of America
- Title
- Cascadian Farm
- Production Manager
- Krystal Myers-Leehy
- Production Designer
- Julie Clark
- Paula Van Beckum
- Design Firm
- Ultra Creative
- Brand Strategy
- Sharon Gorney
- Associate Creative Director
- Tony Johnson
- Account Supervisor
- Libby Yule
Assignment
Cascadian Farm, a staple organic brand with offerings including cereal, granola, bars and frozen fruits & vegetables, needed to reimaging their brand to bring more energy, personality and taste to the category.
Approach
The brand team made an intentional shift away from the literalism of the Cascadian Farm so prominently featured on their previous design to reflect the spirit of why the farm was established – to grow wholesome, organic, delicious food that feels uncomplicated and is enjoyable. The new packaging reflects a clean and sophisticated architecture that simplifies navigation at shelf. It also allows the artful, hand-stamped illustration, sun-lit food and brand personality to shine, conveying a sense of whimsy, joy and great taste. The original logo was also brought back, to retain a tie to the iconic Skagit Valley farm in Washington.
Results
Intentionally breaking the conventional category cues comes with potential risks, but the sense of style, personality and taste continues to be supported with full roll out of the 100+ SKUs across cereal, bars and frozen foods.
Contact Information
- Company Name
- Ultra Creative
- Phone
- 6123780748
- awards@ultracreative.com
- Website
- https://www.ultracreative.com
- Address
- 43 SE Main St
Suite 430
Minneapolis, MN
55414 US