Developing a premium packaging for the Corset cigarettes, that communicates the new offer of the product, the new positioning and the uniqueness of the package. The old packs were perceived as too provocative and the illustration of the corset on the packs was perceived as not elegant enough.
Pret a porter defines the ready to wear, stylish signature fashion design. Inspired by an industry so close to the heart of the Corset woman , Pret-a-porter concept encapsulates the core values of the brand: femininity, elegance, style. Is highly aspirational yet in the reach of ordinary women as it stands for chic yet wearable garments.
The design solutions solved the brand's problems and is on the shelves starting March 2017.