Casa dos Reclamos is a company with recognized work in the field of printing, production of advertising and animation for indoor and outdoor spaces. With more than 30 years of experience, it has build a legacy with family foundations, seeking to establish long lasting trust relationships with customers, partners and the surrounding community. Its dynamic and multifaceted profile is an essential characteristic for the construction of the chameleonic identity, searching for the best solutions and the most faithful execution with dedication. The goal is to develop a strong signature, a brand united by the potential for metamorphosis, always with the aim of creating visual consistency. The brand is made every day, in all the projects it carries out.
The rebranding project bases its intervention on maintaining the brand's values, preserving the chameleon figure as the mainstay of its narrative, as well as the dominant pink color, a recognized trait of its identity. The acronym "cdr" gains emphasis over the designation "casa dos reclamos" in line with the company's internationalization vision. The design of the logo evokes the circular movements of the printing machines and reveals what is at the core of its construction, of the activity as a company and also of the chameleon - the color and its reproduction. This principle of dynamic and plurality is also explored in the chromatic universe - the vibrant pink color is joined by a family of secondary colours that serve to build the brand and its multiple scenarios.
The rebranding covered all internal and external communication simultaneously - stationary, promotional materials, vehicles, uniforms, work and showroom spaces, website and social networks - strengthening the sense of belonging and corporate identity. These supports explore the established narrative, taking advantage of each person's potential in order to create a coherent image. The discourse of the “cdr” brand is drawn in the present, through the graphic and visual “alphabet” created, which allows it to be recognized - even when it is transformed, like the chameleon - in the quality and audacity of the work it performs and for distinguishes.