A premium gin beverage kissed with a splash of unicorn magic, Horny Pony promises to titillate its consumer’s senses. Inspired by the colourful world of pride festivals nationwide, this fun, light-hearted design celebrates the proud and vibrant LGBTQ2 community. Balance within the design is achieved through the harmony of negative space, texture, and bright blocks of colour. A simple, sans serif typeface conveys a modern feel and compliments the strong graphic elements. The use of a double entendre in the brand name creates buzz and draws the viewer’s eye, while the playful colour scheme successfully evokes a spirited and care-free brand.