Australian Independent Record Label Association (AIR) celebrated 20 years of developing Australia's independent recording industry and 10 years of awards in 2015! Hoyne was asked to create an identity and design promotional material for their biggest year-to-date.
Hoyne’s approach exemplifies AIR’s eccentric identity and independence. The rocker holding onto the black balloon, rising above and breaking away is what AIR offers Australian artists.
AIR CEO Dan Nevin voiced his support for the design at the 2015 Awards during his presentation.