iStar’s first report since launching its new name and brand had one mission — to leave no doubt that iStar is in a class of its own in the real estate investment and development field. The report firmly communicates what iStar’s new brand represents — to go beyond the status quo. The report showcases iStar’s mission and goals for the future.
We used the word "uncommon" as an anchor to describe iStar’s unique point of view. Abstract photography and an oversized form factor further illustrate how they view the world of opportunity in their sector.
The report sets the mark for future communications, with iStar increasing the gap between itself and its peers.