At Lions Health 2017, we needed to drive advertising creatives and clients to see our panel “Making Health Tech Human.” We also wanted to showcase the agency’s creativity.
Approach
We chose to drive attendance and generate interest by creating distinctive and engaging posters that featured humanized health tech, “our docbot.”
The posters appeared around the festival, with our docbot giving festivalgoers insider advice on how to spend a healthy time at Cannes. This was a fun and relevant way to promote our talk on health tech.
Results
With their unique style and inside jokes about Cannes that festivalgoers could relate to, the posters were highly engaging and popular.
The posters helped attract a full house to the panel, and showcased the agency’s creativity. So, as they say in Cannes, vive la docbot, health, humanity, humor, and technology!
