No Makeup Skincare is a new sub brand of Perricone MD where colour technology meets anti-aging science. We were asked to create the look and messaging for the brand that would combine its legendary anti-inflammatory patented technology and cutting-edge makeup science to create a collection of products that restore the skin’s natural health and inner radiance. The objective was to reach a target demographic of 25 to 65 year old women interested in anti-aging products and a fresh, healthy “no makeup” look.
We created a product line extension that would have appeal in an "open sell" retail environment while maintaining apothecary-inspired packaging characteristic of the Perricone MD brand.
The client was very pleased with the outcome and the collection was very well received at Sephora and the Perricone MD website where the line is exclusively sold.