The goal for this project was to create a branding system for an authentic Italian cold brew company and store. The system was based off a logo I designed in the past and consist of systematic packaging and touchpoints.
Approach
The branding system reflects the bold, authentic Italian feel created within the logo. I wanted to showcase a classic, modern, and expensive feel with a pop of color. I chose a warm comfort palette and a simple geometric design based on old Italian art.
Results
This branding system is successful because it utilizes the logo within the design and creates an expensive, modern and cohesive system for the brand.
