This is a brand extension for my Indian-American fusion restaurant Curryous. I started with the logo and pushed my ideas to edit on secondary patterns to the to-go container as well as give a different feel for an outside mockup.
Approach
I started off thinking about doing a brand where you can try little bits and pieces of the food for someone who is curious. The name came to me when I thought about someone who is interested in trying Indian food but is able to learn more about the dishes and spices. I then pushed this further into using the r's into question marks and giving some nice extensions when branding.
Results
The color scheme, uniqueness, and crisp sharp look helps give this restaurant a nice brand for itself. The use of creating a consistent brand identity helps elevate the concept.
