This is a brand extension for my Indian-American fusion restaurant Curryous. I started with the logo and pushed my ideas to edit on secondary patterns to the to-go container as well as give a different feel for an outside mockup.
I started off thinking about doing a brand where you can try little bits and pieces of the food for someone who is curious. The name came to me when I thought about someone who is interested in trying Indian food but is able to learn more about the dishes and spices. I then pushed this further into using the r's into question marks and giving some nice extensions when branding.
The color scheme, uniqueness, and crisp sharp look helps give this restaurant a nice brand for itself. The use of creating a consistent brand identity helps elevate the concept.