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The assignment was to create an identity for Milestones Psychology, a group of multidisciplinary clinicians who specialize in working with children and families from pre-school to college.
Since this was a start-up, I was able to work with the founders to build their identity from the ground up. The logo needed to appeal to families but also convey a strong sense of purpose. We settled on an "M" monogram that represents the segments or steps in the journey to psychological wellness. This approach was conceptually relevant to the work they do. The bright color progression and rounded terminals also achieved a tasteful kid-friendly aesthetic. The color progression in the logo was supported through vibrant pattens and supporting graphics and also in a gradient color treatment in their branded photography.
This identity was a Top 10 Winner in this year's HOW Logo Design Awards. My clients loved the fact that the logo and extended identity worked on multiple levels. They felt it was eye-catching and unique, while achieving their business objectives and appealing to their target audience of parents of children in need of therapy. They were so happy with the initial work that they hired me to design their web site (which you can view at https://www.milestonespsychology.com/). We have an ongoing relationship and I'm planning to create a branded wall mural in their office in the next few months.