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Domtar challenged Squires & Company to create a print promotion and overarching strategy that targeted both designers and printers and showcased the exceptional performance and diverse range of applications for Domtar’s line of Cougar digital and offset papers.
Make Your Mark on Cougar presents Cougar as a knowledgeable and approachable brand that understands the industry and is invested in the success of their customers. The promotion examines the entrepreneurial spirit and features a range of business personas and narratives. From the small business artisan, to the legacy company handed down from generation-to-generation, Make Your Mark provides tips for creating meaningful branded materials along with a variety of practical examples that show how to get the most out of your printed piece.
Individual identities and collateral sets were developed for each persona. A variety of print techniques and unique folds were utilized in the production of each system to increase engagement a showcase the product's capabilities.