Hendricks had just developed a revolutionary process for turning coal waste into clean and reusable energy while drastically reducing the world’s carbon footprint by 2030. Started by veterans of the coal industry who wanted to define their legacy, Hendricks saw the opportunity to create a company whose products and positive influence could extended well beyond their initial conception.
To develop a corporate narrative and B2B value proposition, 451 conducted extensive stakeholder interviews and industry analysis to uncover a strategic connection between the needs of the current energy market and Hendricks’ proprietary technology. After a competitive audit and methodical naming exercise, we created a powerful and resonant voice for not just the new company, but a totally new way of powering the world while preserving a healthier planet for us all.
451 delivered a logo, branding guidelines, and stationary designs. The final logo design represents the spinning process use to separate the coal particles to create the refined product. The circles symbolize regeneration and continuity.