Sony A7R2, Sony FE 70-200mm f/2.8, Sony FE 24-70mm f/2.8, DJI Mavic, Mac Pro
Assignment
To promote their new thermal lined boots, Australian heritage brand Blundstone commissioned me to create a visual campaign of images that best communicate the warmth and comfort that their thermal lined boots give you, while being active and adventurous as their line "Live in my Blundstones" states.
Approach
We decided on Norway to be the location for the shoot, since it has the beautiful and rugged variety of terrain, plus Norway's unique culture and adventurous spirit was a perfect compliment to showcase the adventurous spirit of the brand.
Results
The photographs and video from this series has been applied to numerous marketing material such as packaging, print advertisement, marketing collateral, online videos, billboards, in-store application, and social/digital campaigns around the world.